{"id":4247,"date":"2024-12-01T12:04:33","date_gmt":"2024-12-01T11:04:33","guid":{"rendered":"https:\/\/www.business-market.ch\/?p=4247"},"modified":"2025-10-13T11:02:15","modified_gmt":"2025-10-13T09:02:15","slug":"digital-transformation-of-companies-in-switzerland-the-key-steps-to-success","status":"publish","type":"post","link":"https:\/\/www.business-market.ch\/en\/numerique\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\/","title":{"rendered":"Digital transformation of companies in Switzerland: Key steps to success"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In an economic context marked by uncertainty, Swiss companies have no choice but to reinvent themselves. War, the fallout from the pandemic and technological upheavals require that the digital transformation of companies is now essential to remain competitive. This challenge, although complex, also represents a unique strategic opportunity for organizations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to a study by <a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey<\/a>, only 8 % of companies believe that their business model will survive their digital transformation. This alarming figure illustrates the scale of the obstacles to overcome. However, to thrive in a constantly changing economy, it is essential to adopt a digital culture. In this article, we decipher the key steps to successfully digitally transform companies in Switzerland and explore innovations, including <a href=\"https:\/\/www.iapex.ch\/\">artificial intelligence<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is digital transformation of businesses essential?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Increased productivity and improved flexibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The digital transformation of companies allows for the optimization of processes through automation. For example, project management tools such as Trello or ERP software allow for the reduction of repetitive tasks, freeing up time for higher value-added activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Switzerland, a country renowned for its precision and efficiency, this optimization is particularly valuable. According to the OECD, digitalized companies can increase their productivity by 20% on average.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Enriched customer experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Digital technology offers powerful tools to improve customer interactions. CRM (Customer Relationship Management) platforms allow you to centralize data, analyze behaviors and offer personalized offers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, Swisscom, the leading telecommunications company in Switzerland, uses <a href=\"https:\/\/www.iapex.ch\/developpement-et-solutions-ia\/\">intelligent chatbots<\/a> to meet common customer requests, thereby reducing waiting times while improving satisfaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Innovation and competitiveness<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Digitalization helps eliminate silos between departments. This transversality encourages the emergence of innovative ideas. Companies like Logitech, a Swiss pioneer in technology, illustrate this dynamic well, adopting a collaborative approach to constantly innovate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Obstacles to the digital transformation of businesses<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Fear of failure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fear of the unknown is often paralyzing for companies. In Switzerland, where rigor is a strong value, companies are sometimes hesitant to experiment, fearing a negative impact on their reputation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Resistance to change<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Employees may be reluctant to abandon their work habits. This psychological barrier is often underestimated but can be overcome through effective communication and ongoing training.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Lack of skills<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The digital skills gap is particularly visible in Swiss SMEs. According to a survey by Digitalswitzerland, almost 40% of small Swiss companies consider the lack of talent to be a major obstacle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI: a strategic lever for the digital transformation of businesses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence (AI) is playing a growing role in the digital transformation of businesses. Its potential extends far beyond automation, revolutionizing entire industries with its predictive and analytical capabilities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. AI and personalization of the customer experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI can transform customer interactions by anticipating their needs. Companies like Migros are already using machine learning algorithms to analyze purchasing behaviors and provide tailored offers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Process optimization through AI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In production lines, AI helps identify inefficiencies. For example, ABB, a Swiss multinational, is integrating AI systems into its robotic solutions to optimize industrial manufacturing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Data-driven decision making<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With predictive analytics, executives can make informed decisions. For example, tools like Power BI, coupled with AI algorithms, can visualize trends and anticipate market fluctuations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Ethical AI and sustainability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In Switzerland, a country sensitive to ethical issues, AI is also a lever for sustainable development. Start-ups like Clearspace use algorithms to clean up space debris, demonstrating that AI can be both innovative and responsible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Developing the culture of digital transformation in businesses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The success of <a href=\"https:\/\/www.iapex.ch\/\">digitalization<\/a> involves adopting a strong digital culture. This includes a proactive approach to new technologies and a mindset of continuous learning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Encourage innovation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To thrive, companies need to foster an environment where employees can experiment without fear. Hackathons or innovation workshops are excellent initiatives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Increased collaboration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Collaborative tools such as Slack or Microsoft Teams strengthen synergy between teams, even remotely. These solutions are particularly useful in a country where teleworking is gaining popularity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Adaptability to changes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In a rapidly changing technological environment, flexibility is essential. Companies must be prepared to readjust their strategies and adopt new tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Continuing education<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Training is crucial to bridging the digital skills gap. Programs like those offered by EPFL or other Swiss institutions allow employees to remain competitive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 5 key steps to successfully achieve digital transformation in businesses<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Conduct a thorough audit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before starting, it is essential <a href=\"https:\/\/www.business-market.ch\/en\/assessment\/market-study-to-assess-the-value-and-potential-of-a-company-in-switzerland\/\">to assess the current state of the company<\/a> in terms of digitalization. This audit must include an analysis of processes, internal skills and existing technological tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Define a clear strategy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A successful transformation is based on a strong strategic vision. This roadmap must include measurable objectives, precise deadlines and optimized resource allocation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adopting appropriate technologies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The choice of tools is crucial. In Switzerland, where data security is a major concern, companies often favor local solutions that comply with strict regulations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Training employees<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Investing in training is essential to ensure team buy-in. E-learning modules or face-to-face sessions can be set up to support this transition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Measuring results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, it is important to regularly evaluate the impact of initiatives. <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Indicateur_cl%C3%A9_de_performance\" target=\"_blank\" rel=\"noreferrer noopener\">KPI<\/a> clear, such as increased productivity or customer satisfaction, allow efforts to be adjusted if necessary.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion on the digital transformation of companies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The digital transformation of companies is more than just a trend: it is a necessity to thrive in an increasingly technological world. By following the five key steps and leveraging innovations such as AI, Swiss companies can not only overcome current challenges, but also position themselves as leaders in the global market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adopting a digital culture, investing in skills and staying in tune with technological developments are essential pillars for a successful transition. With a clear strategy and the right tools, the digital future is within reach.<\/p>","protected":false},"excerpt":{"rendered":"<p>Digital transformation of companies: an essential lever to optimize productivity, enrich the customer experience and innovate. Discover the key steps and essential tools to successfully make this transition in Switzerland and remain competitive.<\/p>","protected":false},"author":10,"featured_media":4250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_rtcl_gb_attr":"","footnotes":""},"categories":[282],"tags":[281],"class_list":["post-4247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-numerique","tag-de-la-transformation-numerique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformation num\u00e9rique des entreprises en Suisse<\/title>\n<meta name=\"description\" content=\"Transformation num\u00e9rique des entreprises en Suisse : d\u00e9couvrez les \u00e9tapes cl\u00e9s pour r\u00e9ussir, surmonter les d\u00e9fis et exploiter des innovations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-market.ch\/en\/digital\/digital-transformation-of-companies-in-switzerland-the-key-steps-to-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformation num\u00e9rique des entreprises en Suisse\" \/>\n<meta property=\"og:description\" content=\"Transformation num\u00e9rique des entreprises en Suisse : d\u00e9couvrez les \u00e9tapes cl\u00e9s pour r\u00e9ussir, surmonter les d\u00e9fis et exploiter des innovations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-market.ch\/en\/digital\/digital-transformation-of-companies-in-switzerland-the-key-steps-to-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Market\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-01T11:04:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-13T09:02:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-market.ch\/wp-content\/uploads\/2024\/12\/Article_Transformation-numerique-des-entreprises_IMA.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Business Market\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Business Market\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/numerique\\\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/numerique\\\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\\\/\"},\"author\":{\"name\":\"Business Market\",\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/#\\\/schema\\\/person\\\/621566f25c8ea0f2fee0c6d4c832ad13\"},\"headline\":\"Transformation num\u00e9rique des entreprises en Suisse : Les \u00e9tapes cl\u00e9s pour r\u00e9ussir\",\"datePublished\":\"2024-12-01T11:04:33+00:00\",\"dateModified\":\"2025-10-13T09:02:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/numerique\\\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\\\/\"},\"wordCount\":1242,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/numerique\\\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-market.ch\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Article_Transformation-numerique-des-entreprises_IMA.webp\",\"keywords\":[\"de la transformation num\u00e9rique\"],\"articleSection\":[\"Num\u00e9rique\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/numerique\\\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\\\/\",\"url\":\"https:\\\/\\\/www.business-market.ch\\\/numerique\\\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\\\/\",\"name\":\"Transformation num\u00e9rique des entreprises en Suisse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/numerique\\\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/numerique\\\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-market.ch\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Article_Transformation-numerique-des-entreprises_IMA.webp\",\"datePublished\":\"2024-12-01T11:04:33+00:00\",\"dateModified\":\"2025-10-13T09:02:15+00:00\",\"description\":\"Transformation num\u00e9rique des entreprises en Suisse : d\u00e9couvrez les \u00e9tapes cl\u00e9s pour r\u00e9ussir, surmonter les d\u00e9fis et exploiter des innovations.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/numerique\\\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-market.ch\\\/numerique\\\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/numerique\\\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-market.ch\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Article_Transformation-numerique-des-entreprises_IMA.webp\",\"contentUrl\":\"https:\\\/\\\/www.business-market.ch\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Article_Transformation-numerique-des-entreprises_IMA.webp\",\"width\":1000,\"height\":600,\"caption\":\"Transformation num\u00e9rique des entreprises\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/numerique\\\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.business-market.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transformation num\u00e9rique des entreprises en Suisse : Les \u00e9tapes cl\u00e9s pour r\u00e9ussir\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.business-market.ch\\\/\",\"name\":\"Business Market\",\"description\":\"Entreprises \u00e0 vendre\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/#organization\"},\"alternateName\":\"Business Market\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-market.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/#organization\",\"name\":\"Business Market\",\"alternateName\":\"Business Market\",\"url\":\"https:\\\/\\\/www.business-market.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.business-market.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/BM-Logo_Blanc_Footer_250x75.webp\",\"contentUrl\":\"https:\\\/\\\/www.business-market.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/BM-Logo_Blanc_Footer_250x75.webp\",\"width\":250,\"height\":75,\"caption\":\"Business Market\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-market.ch\\\/#\\\/schema\\\/person\\\/621566f25c8ea0f2fee0c6d4c832ad13\",\"name\":\"Business Market\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b83aba35d60bc7cf33f5630064548747107e113af58d47f6932c6afc7f147a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b83aba35d60bc7cf33f5630064548747107e113af58d47f6932c6afc7f147a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b83aba35d60bc7cf33f5630064548747107e113af58d47f6932c6afc7f147a7?s=96&d=mm&r=g\",\"caption\":\"Business Market\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital transformation of companies in Switzerland","description":"Digital transformation of companies in Switzerland: discover the key steps to success, overcome challenges and exploit innovations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-market.ch\/en\/digital\/digital-transformation-of-companies-in-switzerland-the-key-steps-to-success\/","og_locale":"en_US","og_type":"article","og_title":"Transformation num\u00e9rique des entreprises en Suisse","og_description":"Transformation num\u00e9rique des entreprises en Suisse : d\u00e9couvrez les \u00e9tapes cl\u00e9s pour r\u00e9ussir, surmonter les d\u00e9fis et exploiter des innovations.","og_url":"https:\/\/www.business-market.ch\/en\/digital\/digital-transformation-of-companies-in-switzerland-the-key-steps-to-success\/","og_site_name":"Business Market","article_published_time":"2024-12-01T11:04:33+00:00","article_modified_time":"2025-10-13T09:02:15+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.business-market.ch\/wp-content\/uploads\/2024\/12\/Article_Transformation-numerique-des-entreprises_IMA.webp","type":"image\/webp"}],"author":"Business Market","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Business Market","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.business-market.ch\/numerique\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\/#article","isPartOf":{"@id":"https:\/\/www.business-market.ch\/numerique\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\/"},"author":{"name":"Business Market","@id":"https:\/\/www.business-market.ch\/#\/schema\/person\/621566f25c8ea0f2fee0c6d4c832ad13"},"headline":"Transformation num\u00e9rique des entreprises en Suisse : Les \u00e9tapes cl\u00e9s pour r\u00e9ussir","datePublished":"2024-12-01T11:04:33+00:00","dateModified":"2025-10-13T09:02:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-market.ch\/numerique\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\/"},"wordCount":1242,"publisher":{"@id":"https:\/\/www.business-market.ch\/#organization"},"image":{"@id":"https:\/\/www.business-market.ch\/numerique\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-market.ch\/wp-content\/uploads\/2024\/12\/Article_Transformation-numerique-des-entreprises_IMA.webp","keywords":["de la transformation num\u00e9rique"],"articleSection":["Num\u00e9rique"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.business-market.ch\/numerique\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\/","url":"https:\/\/www.business-market.ch\/numerique\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\/","name":"Digital transformation of companies in Switzerland","isPartOf":{"@id":"https:\/\/www.business-market.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-market.ch\/numerique\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\/#primaryimage"},"image":{"@id":"https:\/\/www.business-market.ch\/numerique\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-market.ch\/wp-content\/uploads\/2024\/12\/Article_Transformation-numerique-des-entreprises_IMA.webp","datePublished":"2024-12-01T11:04:33+00:00","dateModified":"2025-10-13T09:02:15+00:00","description":"Digital transformation of companies in Switzerland: discover the key steps to success, overcome challenges and exploit innovations.","breadcrumb":{"@id":"https:\/\/www.business-market.ch\/numerique\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-market.ch\/numerique\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-market.ch\/numerique\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\/#primaryimage","url":"https:\/\/www.business-market.ch\/wp-content\/uploads\/2024\/12\/Article_Transformation-numerique-des-entreprises_IMA.webp","contentUrl":"https:\/\/www.business-market.ch\/wp-content\/uploads\/2024\/12\/Article_Transformation-numerique-des-entreprises_IMA.webp","width":1000,"height":600,"caption":"Transformation num\u00e9rique des entreprises"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-market.ch\/numerique\/transformation-numerique-des-entreprises-en-suisse-les-etapes-cles-pour-reussir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.business-market.ch\/"},{"@type":"ListItem","position":2,"name":"Transformation num\u00e9rique des entreprises en Suisse : Les \u00e9tapes cl\u00e9s pour r\u00e9ussir"}]},{"@type":"WebSite","@id":"https:\/\/www.business-market.ch\/#website","url":"https:\/\/www.business-market.ch\/","name":"Business Market","description":"Businesses for sale","publisher":{"@id":"https:\/\/www.business-market.ch\/#organization"},"alternateName":"Business Market","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-market.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.business-market.ch\/#organization","name":"Business Market","alternateName":"Business Market","url":"https:\/\/www.business-market.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-market.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.business-market.ch\/wp-content\/uploads\/2024\/11\/BM-Logo_Blanc_Footer_250x75.webp","contentUrl":"https:\/\/www.business-market.ch\/wp-content\/uploads\/2024\/11\/BM-Logo_Blanc_Footer_250x75.webp","width":250,"height":75,"caption":"Business Market"},"image":{"@id":"https:\/\/www.business-market.ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.business-market.ch\/#\/schema\/person\/621566f25c8ea0f2fee0c6d4c832ad13","name":"Business Market","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8b83aba35d60bc7cf33f5630064548747107e113af58d47f6932c6afc7f147a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b83aba35d60bc7cf33f5630064548747107e113af58d47f6932c6afc7f147a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b83aba35d60bc7cf33f5630064548747107e113af58d47f6932c6afc7f147a7?s=96&d=mm&r=g","caption":"Business Market"}}]}},"_links":{"self":[{"href":"https:\/\/www.business-market.ch\/en\/wp-json\/wp\/v2\/posts\/4247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-market.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-market.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-market.ch\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-market.ch\/en\/wp-json\/wp\/v2\/comments?post=4247"}],"version-history":[{"count":1,"href":"https:\/\/www.business-market.ch\/en\/wp-json\/wp\/v2\/posts\/4247\/revisions"}],"predecessor-version":[{"id":9156,"href":"https:\/\/www.business-market.ch\/en\/wp-json\/wp\/v2\/posts\/4247\/revisions\/9156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-market.ch\/en\/wp-json\/wp\/v2\/media\/4250"}],"wp:attachment":[{"href":"https:\/\/www.business-market.ch\/en\/wp-json\/wp\/v2\/media?parent=4247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-market.ch\/en\/wp-json\/wp\/v2\/categories?post=4247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-market.ch\/en\/wp-json\/wp\/v2\/tags?post=4247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}